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Student Group at Putnam Valley High School Observes Great American Smokeout
 | | SADD members Dillon Chesnut and Stefan Lowe model their Smokeout t-shirts |
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Putnam Valley High School (PVHS) Spanish teacher, Graciela Greenberg, is on a mission to help teens make healthy choices. As the advisor for the Students Against Destructive Decisions (SADD) club at PVHS, she has overseen the "Fashion Show for Everyone," which features people of all shapes and sizes, and highlights the issues of body image and eating disorders. SADD students have also regularly promoted safety during prom season by focusing on teenage drinking and driving.
This year the growing student group observed the Great American Smokeout® on November 15 by wearing t-shirts and distributing flyers that promote tobacco awareness, particularly among young women. The SADD students noted that a new brand of cigarettes had been launched with a very specific focus on women, including chic, "feminine" package design and a very aggressive advertising campaign in fashion magazines that many women read. They decided to protest this marketing strategy by designing posters and T-shirts that carry phrases such as, "Cigarettes are NOT a Fashion Accessory." During the lunch periods, the group collected 350 postcards signed by PVHS students, which they will later take to the offices of women's magazine publishers in New York City in an effort to encourage magazines to reconsider this type of advertising.
SADD works closely with POW'R and Putnam Reality Check, two New York State Department of Health-funded agencies that work locally to prevent teen smoking.
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