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Program at Hastings Center: Advanced Annual Giving Techniques: Taking Your Program to the Next Level
Annual giving is both art and science. This session will discuss techniques to create annual leadership donors including utilizing prospect screening tools and applying them to a broader base constituency. Participants will learn how to maximize renewals to limit the "loss" of donors each year as well as advanced techniques to most cost-effectively acquire new donors. Finally, we will discuss the Case for Support and elements needed for the best response.
Aimed at mid-level fundraising professional with 3-6 years' experience, the learning objectives include: how to increase, substantially, the average annual gift and uncover major gifts prospects; how to maximize your resources for the greatest result; how to maximize donor renewal rates and how to create new leadership donors.
The presenter is Kathleen E. Pavelka, CFRE, President of Telecomp, Inc., a company she founded in 1986 to raise funds for non-profit institutions utilizing telephone outreach programs and direct mail. Ms. Pavelka is an active volunteer, currently serving on the Association of Fundraising Professionals (AFP) International Finance and Human Resources Committee and most recently served on the Board of Directors. She also served as President of the New York, Genesee Valley Chapter. Ms. Pavelka has presented at international, national and regional conferences for CASE, AHP and AFP. She has been recognized as a CASE "Stellar" speaker.
The cost is: $10 for AFP members and $20 for non-members. Limited seating so "no shows" will be billed the full $20 fee To register, please make check payable to the AFP Mid- Hudson Valley Chapter and mail to: AFP Mid-Hudson Valley Chapter, P.O. Box 571, New Paltz, New York 12561 Please feel free to bring a brown bag lunch for networking at 12:30pm. The formal program will begin promptly at 1pm. Questions contact Anne Marie Schoonhoven at 424-4040, ext. 235 or Email: schoonhovenam@thehastingscenter.org o r ramschoonhoven@earthlink.net Registration fees kindly requested by Friday, May 16
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